Jennifer Sparacino is a talented artist/painter based in Chilliwak, British Columbia with paintings sold at galleries throughout Western Canada.
Jennifer asked me to help create her personal promotional materials so she could start highlighting & selling her art. My approach was to focus on what made her paintings truly unique, the playful/abstract use of brush stokes & colour. Using detailed shots of her paints gave us a background to let viewers focus on her art overall, not just specific paintings. These textures, combined with a new logo developed from the signature used on her painting, gave everything the personal touch she wanted.
I then created a set of business cards, with 6 unique backs, & a fully responsive website to help this modern artist promote her traditional medium in the digital age.