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Forbidden Brewing Co.

Forbidden Brewing Co is a mircobrewery in the Comox Valley. They asked me to create a brand to help them stand out in the recently growing craft beer scene in the area. The name ‘Forbidden’ has several meanings to the owners of the brewery. On a local level it refers to the Legend of Forbidden Plateau, it’s also a nod to the prohibition era of brewing & beer smuggling, well as the brewers goal to push the limits of the conventional to the ‘forbidden’.

I wanted a logo that could yell all these qualities from a distance. I created a completely original font based on a variety of inspiration that had the bold qualities I was after, including Russian Revolution, Prohibition, and ’50 American military era fonts. I wanted the logo to have the familiarity of the don’t/forbidden symbol without being negative, as well as reference the European history of beer by making it similar to a Nordic ‘Ø’.

By making the logo thick and bold it is able to incorporate a variety of shapes within it for various marketing needs. This makes the logo recognizable from a distance with detail within to keep the viewers attention. The first application was a shirt design that incorporated the 4 ingredients of beer (malt, hops, yeast & water) within the shape.

The bottom right photo is violinist Sarah Neufeld, from Arcade Fire, who grew up in the Comox Valley.

Apparel, Branding, Illustration

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