Weddings are one of the most personal experiences you can go through, so when I had mine I naturally had to brand and theme everything about it to make it as personal as possible. This proved to be far more challenging than I ever expected.
Normally when I create a brand for someone or a company I have try to understand the owner’s/business’ personality and core values from an outsiders point of view so it properly reflects what you want the viewer to perceive. With less emotional connection its easier to find the best visual representation for your message/brand, but when it came time to design for myself and my wife-to-be it became a whole lot more complicated. Emotions got involved…
Being a designer I am probably far more opinionated on the aesthetics and theme of a wedding, whether it’s mine or not, than most men out there. This became the ongoing challenge to work together and agree on everything we created for our wedding. Looking back I guess it was probably a good test for us as a couple… but when first started coming up with ideas we clashed a lot. We both had fairly specific things we wanted to include, but had to find a way to merge into one cohesive look. I probably have half a sketch book of just wedding ideas, from the lavish and far fetched concepts, to the more simple/realistic.
This went on for months, all the time thinking “we have forever to decide… that’s future Ian & Justine’s problem”. But that quickly changed and we needed to get the invites out. Nothing like a deadline to make things happen… So we finally created something we both liked, and that properly reflected us as a couple. The following is a look at all the branded materials we created for the wedding, with photos to show how we carried the design, colours, and theme through out the day.
Wedding Logo & Monogram
Invites & Website
First Look & Photo Shoot
Wedding photography by Karen McKinnon